Are you brave enough to be great?
Sounds like a rhetorical question. It's not.
Your answer tells me and tells yourself that you either already have what it takes to be great or you need to summon what it takes.
We measure greatness in membership sales by our closing rate and the amount of membership revenue that we generate. If those numbers are high, you’ll be rolling in the dough. If those numbers are low, you are going to be broke. Pretty obvious, right?
So what does it take to be great? A new book? Another webinar? Hiring a consultant? I guess if you understand the title of this blog post then you know that's not the answer.
Don't get me wrong though!
Someone who’s been there and done that sharing their experience and knowledge will absolutely help. It’s a wise decision to pay to learn from someone else’s experience. It’s a lot cheaper and a lot quicker but to paraphrase the great Joe Louis ...
“I can teach you how to be a boxer but I can’t teach you how to be a fighter.”
Being a boxer requires learning technique and practice. Being a fighter requires but one thing … bravery. It takes technique and practice to know how to throw that right hand. It takes bravery to actually throw that right hand in a fight. The same holds true in memberships sales.
You can read a lot of books, which I recommend. You can attend a lot webinars, which I recommend. You can even hire a sales trainer or consultant, which, you guessed it, I recommend.
What you can’t do is expect your knowledge to close sales for you. Only you can do that. It takes bravery to be leader and tell someone what they need to do. It takes bravery to overcome objections that are just excuses getting in the way of your prospects progress. It takes bravery to ask for a sale that you know is good for your prospect even if they don’t see it yet.
Do you want to be great? That is a rhetorical question. Obviously you do because you’re reading my blog and in my area expertise, selling memberships, I know what it takes to be great...